Genie expands its distribution network in Russia with UniRent LLC

Genie UnirentCEO Shaking hands LR

Posted: 19th October, 2017

Genie develops its network from its Dubai office with ‘UniRent’, as a newly appointed Russian dealership, to supply sales, financing, parts and service, in the support of the full Genie product line.

UniRent LLC, is now part of Genies global distribution strategy, that notably includes the expansion of its sales and service network throughout EMEAR (Europe, Middle East, Africa and Russia region), Terex Aerial Work Platforms (AWP) announces the recent appointment of Moscow-based UniRent LLC as its new distributor for  the full line of Genie® products in Russia, excluding light towers. This is the second newly appointed distributor to the exclusive network this year after, Orascom of Egypt were signed in June 2017.

Genie_UniRent CEO_Shaking hands_LR“Our aim is to make Genie products easily accessible across all markets, with best services at all times,” says Sharbel Kordahi, Genie Managing Director, Terex Equipment-Middle East AWP, Middle East, Southern Africa, Russia & CIS. “With the appointment of UniRent as an additional player in the specialized distribution of Genie equipment in Russia, customers now benefit from easier access to the full line of Genie products, including the provision of spare parts, skilled local service support and financing solutions backed by Terex Financial Services (TFS) throughout the country.”

Mr Kordahi continues: “Adding to the presence of existing Genie partners, the appointment of Unirent enhances our geographical coverage to provide customers easier access to Genie products through 80 branches across Russia and five in CIS.”

To ensure fast product availability, UniRent has ordered 90 Genie machines. Offering working heights from 9.57 to 25.87 m, models include a broad mix of articulating and telescopic Genie boom lifts, scissor lifts, personal lifts and telehandlers. Deliveries are ongoing.

“We are proud to be part of the Genie family, with whom we share the same customer-focused culture and philosophy,” says Yaroslav Klepov, CEO Unirent
LLC.  “Genie access equipment completes our product offering perfectly.  Backed by our strong market presence and skilled local service support and stock of in-house parts, we are aiming to become a major player for Genie and a reference for customers in Russia and CIS rapidly.”

About UniRent:

Founded in 2012 and operating out of 15 branches Russia-wide, UniRent is a dynamic company providing its clients with a full range of services related to the sales and rental of road-building, handling and access equipment backed with high-quality service, warranty and post-warranty service and spare parts supply. They are the official dealers of world-leading brands of road construction, materials, handling and access machines – among which Genie access equipment, as well as light warehouse and long-haul cargo equipment.